The divine social x chrysanthemum copy
Me and The Divine Social? We go way back. A bestie of mine has been killing the creative agency game for quite some time now. Once I began my copywriting journey, I couldn’t think of a reason not to get involved. This here portfolio highlights a series of email marketing campaigns and newsletters aiming to nurture client relationships and increase sales passively. The team prides themselves on being a chill agency compiled of badass female creatives. (In which I happen to be a part of).
My copywriting utilizes this lax energy while providing their target audience of ambitious, fresh, multi-passionate entrepreneurs with valuable information, service deals, and limited offers.
Each campaign aims to connect with subscribers in valuable and captivating ways resulting in leads effortlessly becoming clients due to one thing: built trust. No one likes to be blatantly sold anything. But when a brand reaches out with heart, wisdom, and value consistently and for free…it sells itself naturally.
The campaigns resulted in dozens of inquiries and closed deals just by authentically nurturing relationships through email marketing.
Campaign One:
Campaign one aims to inform subscribers about The Divine Socials’ new VIP Day service; where clients can hire the agency for a full day to tackle an entire project, delivered by that same night. Additionally offered subscribers a substantial discount in order to nurture relationships and increase sales.
results
Campaign Two
Campaign Two provides subscribers with one-click access to valuable content, access to networking resources, and the opportunity to secure service openings
results
campaign three
Campaign Three connects with subscribers through intentional storytelling regarding the loneliness and overwhelm of entrepreneurship most experience. I conclude by tying the content into a solution, The Divine Social Social Club, a service that aims to connect entrepreneurs into an intentional and productive network. By connecting with the audience through personal experience and common pain points within the industry, the subscriber is naturally led to an outlet for answers. Rather than blatantly selling a service, newsletters allow for potential clients to feel seen and understood. Connection is key.
results
campaign four
Campaign Four aims at simply connecting with subscribers with no sales intent or call to action. As a Valentine’s Day campaign, my intention was to nurture a thoughtful newsletter about dumping limiting beliefs that no longer serve your journey in the name of self-love and honoring one’s unconditional worth
