Lead Generating Freebie & campaign series
the divine social x chrysanthemum copy
What the f* is a lead-generating freebie, you may be wondering???
While growing The Divine Social email list, it became apparent that I needed to create a way to attract potential clients to the subscription without feeling forced. How did I do this? I created a free Brand Audit Workbook covering a breakdown of how to track the success of a business and what to track. This freebie is basically a give-in to their target audience of beginning-to-mid-stage creative entrepreneurs as it holds valuable information and is $0. I then nurtured these relationships through a series of valuable campaigns and newsletters, leading subscribers to eventually take action.
And…it worked. Through captivating copywriting, design, and a tempting (free) offer, I converted 63.64% of total engagements into 70 new and engaged subscribers who now not only get access to exclusive Divine Social email content and offers but become familiar and comfortable with the brand through clever and strategic email marketing campaigns.
THE “LEAD MAGNET”:
welcome series
campaign one:
“hey, there gorgeous.”
Following The Brand Workbook offer, email one intends to deliver the brand audit freebie as promised and give a little welcome to all 70 new subscribers with a Call To Action button to discover more about the brand. The subscriber likely doesn't know much about The Divine Social, so I intended to keep it simple, deliver what was promised, and give a short n’ sweet intro.
campaign two
“Your Brands’ new secret weapon”
Campaign two dives more into what The Divine Social solves, and what pain points they target. The whole point of an agency is to provide unique solutions, right? I aim to highlight each of their services with a supporting Call To Action button below, linked to each respective service page so subscribers can quickly learn more about how the agency can potentially help them. The email concludes with a discount which aims to nurture new subscriber relationships by adding value and benefit to their subscription. I used energized and optimistic copy to capture the brand's warm, welcoming, & lax nature.
campaign three
“sliding in your DM’s like…”
Campaign Three introduces subscribers to the vibe and culture of the agency on an intimate level. The email gives a complete overview of the team, their respective work styles, and even cute little interviews at the end to keep it fun and exciting. The email concludes by welcoming subscribers to respond with their own answers to each interview question in order to get a deeper understanding of the audience and hold a space for connection beyond the email. Building authentic relationships is a two-way street, so I intended not to make it all about the agency by giving the option to respond with personal stories.
Campaign four
“your results could look like this, too”
Campaign Four targets any lingering doubts and oppositions readers may have had throughout the welcome series. Skepticism is normal and natural. It is also what will have many people unsubscribing or walking away from your business. Tackling objection early on by showing social proof from clients hyped about your services eases these worries and greatly increases opportunities for getting them one step further down the customer journey and closing. Holler.