The Hilltop x Chrysanthemum Copy

The Hilltop is a traditional southern comfort restaurant based in Indiana that has been thriving since its conception in 1948. Chris and Dennis Grubb, passionate foodie power couple, have been successfully running the restaurant for now seven years, with business only growing. The couple is now ready to retire and are looking to sell the restaurant, though needed a major website makeover in order to attract to buyers and investors and accurately represent their story and success.

My goal was to appeal to the rich history of the restaurant and highlight its nature; being a pillar for connection for generations of families. I completed all website copywriting as well as designing the website to appear soulful and welcoming to accurately highlight their identity as a business while creating an efficient flow of navigation and relevant content.